Built by Entrepreneurs Who Know the Struggle.. and the Solution.

We started GSD because we’ve been exactly where you are. Juggling endless tools, battling tech overwhelm, and trying to grow a business without losing your mind. Today, we help entrepreneurs like you run everything in one place, so you can focus on what you do best.

Our Story

It all started at a dinner table in 2020.

The world had just shut down.


Events were canceled. Work had disappeared.

Forbes Riley, a well-known TV personality and sales expert, knew how to sell anything on camera. But when it came to taking her business online, the tech felt impossible. She’d tried everything: marketers, software, “can’t-miss” programs. Nothing worked. It was frustrating and expensive.

Her daughter, Makenna, had a different perspective. At just 17, she had already learned from some of the top names in online business. She saw a simple truth:

“Mom, you’re amazing at selling. Let me handle the tech.”

Three weeks later, they hosted a small webinar, with only 25 people in attendance. But something magical happened. Forbes gave her pitch. Makenna ran the systems.

Every single person bought in. $25,000 in one night.

That night changed everything.

They realized something important: If Forbes, with all her skill and experience, struggled to make tech work, thousands of other entrepreneurs must be feeling the same way.

That’s why GSD Software was born.

To help business owners, especially those who didn’t grow up with technology, run and grow their businesses without the headaches.

Today, GSD is an all-in-one platform that simplifies everything, from building your website to automating customer interactions. So you can spend less time fighting with tech and more time doing what you love.

Our Mission

At GSD Software, our mission is simple:

We help entrepreneurs turn their ideas into thriving businesses without getting stuck on the tech.

We believe you shouldn’t have to be a tech expert to grow online. Our all-in-one platform makes it easy to manage your website, automate your systems, and connect with your customers.

When technology is simple, you can focus on what matters most: serving your clients, growing your income, and creating the life you want.

So you can spend less time fighting with tech and more time doing what you love.

Meet the Founders

Makenna Riley – CEO

Makenna started building businesses when most teens were still doing homework. By 17, she was learning from some of the biggest names in online marketing and helping entrepreneurs grow their sales.

In 2020, she teamed up with her mother, Forbes Riley, to launch a coaching business that hit seven figures in just nine months. That success inspired her to start GSD Software, giving other business owners the same kind of support, without the tech headaches.

Since then, Makenna has helped thousands of entrepreneurs simplify their systems, scale faster, and embrace tools that make growth easier. She’s also shared the stage with leaders like Les Brown and Sharon Lechter, inspiring audiences across the country.

Ryker Riley – COO

Ryker is the tech brain behind GSD Software. He started out studying crypto and blockchain, then moved into automation and AI. His passion is turning complex technology into simple steps that anyone can follow.

At GSD, Ryker runs the platform’s operations, builds integrations, and teaches entrepreneurs how to get the most out of the software. He makes sure everything works smoothly so customers can focus on running their business, not wrestling with their tools.

Together, Makenna and Ryker combine marketing know-how and tech expertise to give entrepreneurs everything they need to Get Sh*t Done faster, easier, and with less stress.

Meet the Founders

Makenna Riley – CEO

Makenna started building businesses when most teens were still doing homework. By 17, she was learning from some of the biggest names in online marketing and helping entrepreneurs grow their sales.

In 2020, she teamed up with her mother, Forbes Riley, to launch a coaching business that hit seven figures in just nine months. That success inspired her to start GSD Software, giving other business owners the same kind of support, without the tech headaches.

Since then, Makenna has helped thousands of entrepreneurs simplify their systems, scale faster, and embrace tools that make growth easier. She’s also shared the stage with leaders like Les Brown and Sharon Lechter, inspiring audiences across the country.

Ryker Riley – COO

Ryker is the tech brain behind GSD Software. He started out studying crypto and blockchain, then moved into automation and AI. His passion is turning complex technology into simple steps that anyone can follow.

At GSD, Ryker runs the platform’s operations, builds integrations, and teaches entrepreneurs how to get the most out of the software. He makes sure everything works smoothly so customers can focus on running their business, not wrestling with their tools.

Together, Makenna and Ryker combine marketing know-how and tech expertise to give entrepreneurs everything they need to Get Sh*t Done faster, easier, and with less stress.

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